Apr 28

Search engine optimization (SEO) is not ‘missile science’ yet it is fast becoming an rising business science that all website owners need to familiarize themselves with if they want to be spirited on the Internet.

Search engine rankings are stand on the number of visitors to your website, the number of external links to your site on or after other websites and how well your website is prepared for search engine optimization. Your website traffic is largely strong-minded by your search engine rankings, online advertising and direct marketing actions.

If your website is not ranking in the top 3 pages of the search engine results for Google, Yahoo and MSN then it’s unlikely that Internet Users will track through the lower ranked pages to find you. This decode into lower levels of website traffic generated by the search engines and less opportunities available to pull towards you online sales. This is where SEO becomes very important for the novice and established website landlord.

There are some simple SEO tactics that you can employ to instantaneously boost your search engine rankings. However, permit a time frame of at least 3 to 5 months to get your website firmly established in the top 3 pages of the major search engines.

Initially make sure you have submitted your website URL to the search engines so they can start indexing and swarming your site. It is a much quicker process if you have a professional search engine compliance company do this for you.

Also a warily selected domain name can give you a bound start over your competitors and can knock you up the search engine rankings if it is key worded.

SEO strategy for Beginners

(1). put in ‘meta tags’ into the header content of your website including a meta tag title, description and keywords. You may require the help of a programmer or your website designer to do this for you. If you want to learn how to construct Meta tags see the free SEO articles on my Rank1 Website Marketing website.

(2). If you have a description included in your home page design then put in keyword product pages and hyperlink them to the footer for the look for engines. To find out how to construct ‘keyword product pages’ see my SEO ebook the ‘Insider Secrets of Rank 1 Websites’ by Rosemary Donald for just $29.95 AU.

(3).recognize 8 to 10 keywords that accurately describe your products and services. pick those keywords that internet users would most likely type into the search engines to find your website. These keywords will become the basis of your SEO campaign.

(4).use the same linking info and submit as many ‘free’ directory listings and business index listings as possible. A book submission software tool that makes this process very easy is ‘SubmitEaze’.

(5). inscribe some free articles on your area of know-how or industry and add them to your website plus submit them to as many free article submission sites as possible for syndication.

(6). insert an eye catching keyword title to the top of your home page. Then analyze your home page content and keyword it for the search engines. This means anywhere possible include your keywords in the body of the home page document repeatedly, but also in a way that the content still makes sense and is motivating for your website visitors.

(7). insert a links page to your website with a navigation tab or hyperlink to the home page. Source reciprocal link partners whose location content is admiring or comparable to yours and add their links to your links page/s and vice versa. Remember to create linking info that reflects your major keywords in the link title and description.

(8). make use of this same linking info and submit as many free classified ads for your website and products as possible. You can find free confidential ad sites by performing searches on the search engines.

Other useful Website Marketing Tips…

(1). Add some customer testimonials to your home page or ‘about us’ page from happy, satisfied customers.

(2). regularly provide fresh content and clear accurate product photographs on your website.

(3).If your website is underperforming in the search engines or has low traffic levels engage in some pay per click advertising such as Google Ad words.

(4). Engage in some paid listings on business directories and trade portals specifically targeted at your area of expertise, product offering or industry.

(5).Add ‘Top 100 Site Popularity’ links to your website to demonstrate your site popularity to website visitors.

(6).Engage in some print media advertising that directly promotes your website and product & service offerings.

(7).Start off with a professionally designed website that accommodates the global reach of the Internet, has fast navigation and download speeds, is visually appealing and has a great site layout.

(8).Offer free articles, projects and resources on your website that are of interest to your website visitors.

(9).Promote specials, discount programs, customer loyalty programs, sales and competitions on your website to attract site visitors and new member signups.

(10). Add affiliate advertising to your website such as Google Ad sense to increase site popularity and generate advertising revenue.

written by chintan \\ tags: , , ,

Apr 23

One frequently comes across forum posts from new online home business owners who have purchased a large volume of guaranteed visitors only to be left very let down and feeling that they have just terrified good money down the drain because they established no sign-ups and no sales. Guaranteed visitors are not of necessity targeted website visitors.

It is a great temptation to immediately start driving website visitors to your new online home business, but building targeted continuing traffic to a website is a process that takes time. The way to generate targeted website visitors on an ongoing basis is by naturally building back-links (also known as incoming links or inbound links) to your website. Please note I said building back-links not buying back-links. Buying traffic is not going to add any one-way back-links to your website and buying back-links is certainly frowned upon by Google.

If you start counting back-links to your website instead of dollars and only use internet marketing methods that of course increase your back-links, then you will have truly understood what internet marketing is all about. Buying so called guaranteed visitors is a once-off thing which you will never benefit from again. You will benefit far more by using online marketing methods that will continue to attract visitors to your website well into the future. You are building an online home business and there is no limit to the building process. Building takes time, insistence, persistence and dedication. You can’t cut corners and expect to build your home business online in a week or month and generate huge targeted traffic and create online profits in a short space of time.

The huge thing about traffic building is that the most highly effective online marketing methods can be totally free if you are ready to put in the daily consistent work. Remember, that if you were building a brick and mortar business you would also have to work consistently on a daily basis. Preferably you need to start driving targeted visitors to your online home business from different sources. By that I mean different search engines, ezines, blogs, web directory, forums and other websites. You can do all this almost for free.

The most important thing is to own your own domain name so that you can optimize your website for your chosen keywords. If you are by now promoting a number of affiliate links you could add them all to one website, even have a separate web page for each affiliate chance and optimize each web page with dissimilar keywords.

Owning your own domain will enable you to repeatedly build back-links and add fresh content to your website and these actions will see your website appear in the organic search engine results. In other words, your website will be given free targeted visitors. Once you have your own domain, the next step before you even start thinking about produce targeted traffic, is to learn html so that you can optimize your website with your chosen keywords. Search engine optimization is not hard, it just takes some time and amalgamation and it is something you are going to be continually working on to keep up with your competitors.

The next step is to start writing and submitting articles based on the theme of your website with your keywords hyper linked to your website in the author’s resource box. This technique of article marketing builds one-way back-links to your website, which are crucial in order for your website to gain good positions in the search engine results. Try and write and hand out at least two articles a week.

Articles travel all over the internet and yours could end up in ezines that are distributed to hundreds of subscribers. All it takes is for an ezine editor to choose your article from one of the directories you have submitted to and include it in their weekly ezine to their entire optin list. Other websites may also select your article to publish on their website or blog to add content. After you have submitted a few articles and start to become recognized you could be invited to become a guest author on one of the authority sites, which will also attract targeted website visitors. Not that the authority sites endorse your website, but the sheer fact that you are featured will add credibility.

Article marketing can be totally free if you have the time, or you could use the services of a ghost writer to write unique articles for you and pay for an article submission service. I would recommend that you write your own articles and submit unique copies (change the original by at least 50% and target different keywords with each copy) of them yourself to high PR article directories so that you can ensure that your author’s resource box correctly reflects your targeted keywords. By personally joining each Article Directory that you submit to gives you the opportunity to complete your profile where you can hyperlink your keywords to your website and build more back-links.

Also, by submitting your website details to quality, SEO friendly web directories is not only another way of building back-links but another way that targeted visitors can find your website. On joining a forum you have the option to create a signature under the Profile section and here too is the opportunity to hyperlink your keywords to your website to build back-links. These online marketing methods, although highly effective, take time to take effect. But you are using internet marketing methods that will build streams of targeted website visitors for months if not years to come.

written by chintan \\ tags: , , ,